Private insurer Reliance Life today said that Sachin Tendulkar, who has just completed his 48th one-day century, also becomes one of the highest contributor for children in its philanthropic initiative.The insurer has taken initiative to contribute Rs 25,000 to underprivileged children for every 'six' scored in the cricket World Cup.The insurer has taken initiative to contribute Rs 25,000 to underprivileged children for every 'six' scored in the cricket World Cup. For this, it has joined hands with the International Cricket Council (ICC) and Room to Read---a global non-profit organisation promoting literacy and gender equality in education for this campaign. Tendulkar has so far hit 8 sixes, just behind West Indies' K A Pollard. Other Indian players who have contributed to the initiative include Virender Sehwag and Yusuf Pathan who hit 7 and 5 sixes, respectively.
"Over 5,000 children have already benefited under the Reliance Life Insurance 'Boundaries for Books Initiative' as players hit nearly 150 sixes in World Cup," the insurer said in a statement. Every single six will provide at least 30 underserved children with access to fully functional libraries with local language and English books as well as trained teachers. In addition to contributing for every six hit in the world cup, Reliance Life also contributed Rs 10,000 for every four in the India-England match to the NGO under the same initiative, the company said.