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Sunday, March 20, 2011

Max Bupa Survey

Max Bupa recently released an international survey highlighting that more than one-third of Indians (39 per cent) go online for health information. This is higher than China (32 per cent), Brazil (29 per cent) and Mexico (27 per cent) and equals Russia. The ‘Bupa Pulse Survey part III' reveals that Internet searches are favoured both as a second opinion over doctor's diagnosis and also as an alternative to high cost of face-to-face consultations with medical professionals.

“The insight about how healthcare is consumed is important to us. Since health insurance is quite under-developed in India, people prefer checking online to avoid paying out of their pockets,” said Ms Shefali Chhachhi, Director (Marketing), Max Bupa.

Max Bupa is an year-old joint venture between healthcare and insurance firm Max India and UK-based Bupa.

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