Birla Sun Life Insurance Launches New Campaign

Conceptualized by JWT, the campaign uses mix of online, TV, Print, Radio and OOH; watch the TVCs here.

Birla Sun Life Insurance Company Ltd. (BSLI) has partnered with Career Launcher, India’s leading education services provider to launch www.NotJobsButPassion.com, a comprehensive online property that aims to encourage parents to identify children’s innate strengths and help them find their real passion enabling them to pursue their career accordingly. The website acts as a one stop solution for parents to address career related concerns of their budding juniors.

To mark the launch, a 360 degree campaign has been rolled out which includes two TVCs. The campaign has been conceptualized by JWT.

For more information visit:

http://www.bestmediainfo.com/2010/12/birla-sun-life-insurance-launches-new-campaign/