Future Generali India, the insurance joint venture between India's Future Group and Generali of Italy, has set a new Guinness World Record with its initiative - Future Generali Insurance Week (FGIW). FGIW was observed between January 29 - February 6 that was conducted across 103 Future Group retail outlets across the country and over 190 Future Generali branches.
FGIW marked its successful culmination by gaining entry to the Guinness Book of World Records for the longest balloon chain in the world.
This 20 km. long chain formed by balloons signed by people, who committed to getting adequately insured and thereby ensuring the security of their loved ones, through the FGIW.
Balloons collected till the end of the FGIW campaign were filled to form the longest balloon chain in the world, earning Future Generali and Big Bazaar, a place in the book of world records.