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Thursday, December 30, 2010

15 minutes can save you 15%

US direct insurer Geico (formerly Government Employees Insurance Company) is a wholly-owned subsidiary of Berkshire. Geico’s speciality is that it sells covers or insurance policies either through the internet or the telephone. Considering the high cost of distribution in retail, Geico is able to generate substantial savings by selling online and pass on the savings to buyers in the form of discounts. The company’s tagline in all its advertisement is — 15 minutes can save you 15%.

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